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Havas Korea Creative

Hello, we are Havas Korea Creative

Havas Korea is a creative partner that drives positive change for brands, people, and business. Putting ideas at the center, we unite creativity, media, data, and cutting-edge technology to deliver integrated marketing solutions that connect seamlessly from strategy through execution. From strategy development to execution and performance management, we design the moments where brands meet people—more deeply and more meaningfully. Havas Korea will be your partner on the journey to a better tomorrow.
GSK
GSK

Shingrix Campaign

Breaking the Mold of Serious Pharmaceutical Ads: Connecting with Consumers through Cheerful Storytelling

Traditionally dominated by a heavy and formal tone, this pharmaceutical advertisement breaks the mold by capturing consumers’ attention and engagement with bright and cheerful creativity.
By parodying a line from the movie Ant-Man and featuring rising star Juhyun Young’s versatile character performances, the ad creates a short film-like experience that resonates across generations.

Within just seven days of its release, the commercial surpassed 1 million views on YouTube and sparked positive community responses about shingles prevention, achieving high consumer engagement.

PEUGEOT
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PEUGEOT

Awakening Seoul

Sustaining Attention Without a New Launch: Keeping Brand Interest Alive with Local Content

To keep consumers engaged with the existing Peugeot 408, we produced a local video that showcases time-of-day use cases of the vehicle against the backdrop of Seoul’s hottest spots. Tailored to local lifestyles, the content was uploaded to global social channels as Korea’s first locally produced asset and successfully drove brand attention, earning 2,000+ views.

JBL
JBL

JBL x TOMORROW X TOGETHER Promotion

Connecting with the Target Generation through JBL X TXT Collaboration — From Brand Awareness to Real Sales

To strengthen our connection with a younger, trend-savvy audience, we launched a brand collaboration with global K-pop group TXT.
By sponsoring a pop-up event and releasing co-branded merchandise, we captured fan interest and implemented strategies that successfully converted attention into purchases.
Through viral marketing, the campaign also generated strong social media buzz and engagement, driving both brand awareness and tangible sales performance.

Our Clients

AsahiKiriJBLGSKOrisUberStellantisJeepPeugeot

Our Capabilities

Brand Strategy
Identity Development
Content Planning & Production
Digital Creative
Social Campaigns
Integrated Campaign Planning & Execution
Brand Activation (Experiential Marketing)
Copywriting & Storytelling
Data-Driven Insights
Creative Optimization